With a combined 45 years of research and marketing consulting experience, Jon and Marc understand your growth challenges, and working together, IP Communications Insights offers fresh thinking for companies in the IP communications sector.

The following are some of the services clients most often engage us in. These are some of main reasons why we can be your Go-To-Guys for IP Communications !

Marc Robins

Jon Arnold

Marketing Consulting and Strategic Planning

Whether on a retainer or project-based service, we work with our clients as their strategic advisors, offering strategic management counsel, go-to-market plans, and guidance on market positioning and messaging programs. Let us help you address pricing, segmentation, branding, messaging, and corporate ID challenges when it comes to new product or service launches, or aid in the re-launch of existing products and services in need of a fresh, new strategy.

Business Growth Consulting

Either on a retainer or project-basis, we provide a number of services including sourcing capital, identifying strategic partners, evaluating merger/acquisition/exit targets, facilitating industry introductions, and advisory board participation.

Marketing Communications Services

We provide comprehensive marketing communications services designed to aid manufacturers and providers of IP communications products and services. These services include complete editorial, design and production of a variety of communications materials, including white papers, brochures, newsletters, corporate profiles, internal publications, support for new media tools - blogging/podcasting/videocasting, webinars, product sheets and other traditional collateral, including user case studies, application stories and press releases.

IP Communications Insights has extensive experience in delivering white papers that provide third party validation of a particular technology or solution offered, and our research-based methodology and business-focused writing style ensures a substantiated document that your target audience will clearly understand. If you need the market to hear your story objectively, recognize you/your company as a thought leader, or properly understand your value proposition, then you need a white paper.

Custom Marketing Research and Analysis

IPCI can cover the full gamut of research, including custom and multi-client marketing research studies and programs. With over two decades of practice in both qualitative and quantitative techniques, we know how to identify your needs and translate them into an actionable market research program that will give you an edge in understanding both consumer and business behavior. Over the years, we have designed and conducted successful market feasibility/opportunity studies, customer satisfaction programs, new product/service development studies, end-user research analyses, and competitive monitoring programs.

Presentations and Public Speaking

IPCI provides valuable credibility by combining independent, objective market analysis with extensive experience presenting at industry conferences or customer events. This profile is further enhanced by our ongoing presence in the media, including TV, radio, the mainstream press, business, trade and technical publications, industry web portals, blogs and podcasts. Typical engagements include presenting industry perspectives, moderating panel sessions, and facilitating and hosting customer forums or road shows.

Technology Assessment Services

We can assess the applicability and the viability of new and emerging technologies to meet client requirements. IPCI maintains close contact with an ever-expanding community of collaboration-minded developers, programmers and curious tinkerers, and can readily tap into a pool of expertise to evaluate almost any form of IP communications technology.

Distribution Channel Strategies and Development

We help both manufacturers and service providers develop effective distribution strategies for their products and services. This service can also include the design and development of promotional strategies and collateral materials to support the distribution strategy.

Team Coordination/Employee Training

We work with our clients to insure that all members of the team - from technical to manufacturing, from marketing to sales -- are all committed to the same goals. We also consult with clients in the preparation of custom learning materials for in-house staff to aid in the marketing and selling of products and services.

Awareness and Demand Creation Services

IPCI can provide assistance with web site production and design; trade show support and seminar and special event production; and advertising and direct marketing services.

Product/Service and Sales Support Programs

We work with clients to develop an array of support materials for products and services. Such materials include implementation guides, system/service manager's training programs, and user guides and other user group services. To improve the sales effort, we create effective sales presentations, sales training courses, and sales documentation.

Public Relations Support Services

Looking for PR support? We can recommend PR services through a number of partner and affiliated agencies, as well as support a client's existing agency-of-record with services such as key messaging and positioning, press release and support materials, company/product launches, editor/analyst press tours, media relations, and customer success programs.